BRAND IDENTITY // PRINT & COLLATERAL

Forging a West African Powerhouse

Crafting a unique brand identity for Delanyard Point ATV, the official CFMOTO partner in Nigeria, to assert its position as a market leader.

CLIENT

Delanyard Point ATV Limited

INDUSTRY

Automotive / Off-Road Vehicles

CAPABILITIES

Brand Strategy, Visual Identity Design, Corporate Stationery

The Challenge

Balancing a Global Partnership with a Unique Identity.

As the leading West African distributor for CFMOTO, a globally recognized leader in high-performance vehicles, Delanyard Point ATV required an expert approach to off-road vehicle branding. The critical challenge was to create a powerful, unique identity for "Delanyard" that could stand on its own while giving prominent recognition to its crucial partnership with CFMOTO Nigeria. The new brand needed to embody the core attributes of agile, trusted, and durable to appeal to a discerning market of high-net-worth individuals and government institutions.

https://grumpydzynrz.com/wp-content/uploads/2025/09/delanyard-baseball-hat-design-mockup.png

https://grumpydzynrz.com/wp-content/uploads/2025/09/delanyard-brandbook-mockup-on-a-table.png

https://grumpydzynrz.com/wp-content/uploads/2025/09/Elegant-Stationery-Branding-Mockup.png

/ Deliberate Hierarchy and Bespoke Symbolism.

Our Approach to Off-Road Vehicle Branding

Our process was rooted in the client's brief to emphasize the "D" for Delanyard. The name itself, referencing a "lanyard" cord, inspired a mark that communicates security and connection. We developed a sharp, modern "D" monogram that evokes both a shield and the rugged tread of an ATV.

For the full lockup, we established a clear visual hierarchy. After initial feedback highlighted the need for more prominence for the partner brand, we meticulously adjusted the CFMOTO Nigeria mark to ensure it felt official and respectful, without overpowering the new Delanyard identity. The color palette of deep Gunmetal (#082938) and professional Davy's Gray (#4d4c4d) was chosen to project the durability and premium feel the client desired.

The Outcome

A Modern, Confident Brand Ready to Dominate.

We delivered a comprehensive brand identity system, including a full brand book, corporate stationery like letterheads and envelopes, modern business cards, and professional invoice templates. The final logo successfully balances the two brand entities, creating a clean, uncluttered, and premium mark that is both impactful and memorable. The new Delanyard Point ATV brand is now positioned as the definitive leader in the West African off-road market, reflecting both its unique strengths and its powerful global partnership.