We believe a comeback is the only result that matters. The stories below are not just a portfolio; they are proof of partnership. Each one showcases a courageous leader who, when faced with a critical challenge, chose to fight back. Here is the blueprint of how we helped them engineer their comeback. These are their turnaround stories.
This is one of our defining turnaround stories. Delanyard Point ATV, the leading West African distributor for the global powerhouse CFMOTO, faced a critical brand disconnect. Despite their market leadership, their dated local identity failed to communicate the power of their products or appeal to their high-value audience.
Our strategic overhaul began by forging a new, modern monogram that communicated their core values of agility and durability. We established a deliberate visual hierarchy that honored their partnership with CFMOTO Nigeria while asserting Delanyard’s own powerful identity. The result was a complete transformation—a sophisticated and confident brand ready to dominate the market and visually embody its status as a world-class leader.
This turnaround story was about turning a new fintech startup into a trusted brand from day one. LuceSwitch, a digital payment gateway, needed to launch into a competitive market and immediately establish credibility. The challenge was to build a brand that communicated both lightning-fast innovation and iron-clad security.
Our blueprint was a strategy of deliberate contrast. We forged a geometric, shield-like logo to signal security, then paired it with a high-energy color palette of Electric Yellow and Deep Navy to represent speed and trust. The result was a bold, modern, and instantly recognizable brand identity, giving LuceSwitch the authority and confidence to compete with established players from its very first day.
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