FINTECH BRAND STRATEGY // VISUAL IDENTITY // DIGITAL ASSETS

Designing Trust for Nigeria's Digital Wallet

Creating a modern, trustworthy brand identity from the ground up for Click2Credit, a new fintech platform launching in the Nigerian market.

CLIENT

Click2Credit

INDUSTRY

FinTech / Digital Payments

CAPABILITIES

Brand Strategy, Visual Identity, Corporate Stationery

The Challenge

Building a Trusted Brand in a Competitive Market.

As a new fintech brand launching in Nigeria, Click2Credit (C2C) needed to establish immediate trust and credibility. The challenge was to create a brand identity that felt secure and reliable enough to compete with traditional banks, yet modern and simple enough to appeal to a young, mobile-first audience. The brand had to communicate ease of use and financial inclusion from the very first glance.

https://grumpydzynrz.com/wp-content/uploads/2025/08/click2credit-folder-letteread-and-business-card.png

https://grumpydzynrz.com/wp-content/uploads/2025/08/click2credit-iconography.png

https://grumpydzynrz.com/wp-content/uploads/2025/08/click2credit-Wall-Posters.png

/ Simplicity and Security.

Our Strategic Approach to Fintech Branding

We focused on creating a clean, digital-first identity that would be instantly recognizable as an app icon. The brand's color palette was a strategic balance: a primary blue to convey trust and technology, paired with a vibrant energetic accent color to create a bridge between serious banking and a user-friendly app experience. The typography system was built around a modern, clear sans-serif for maximum legibility on digital screens, ensuring the brand felt professional and approachable.

The Outcome

A Complete, Launch-Ready Brand Identity.

We delivered a full suite of brand assets, including a versatile logo system (AI, EPS, SVG), complete color and typography guidelines, and a full set of corporate stationery from business cards to ID cards. The final Click2Credit brand is modern, approachable, and built on a foundation of visual trust, giving them a powerful and consistent identity to launch successfully in the Nigerian fintech market.